GM(A)/GM-H Fortitude Valley Plant

 

Wickham Street

 

This Plant, situated at 534 Wickham Street, Fortitude Valley, has been variously referred to in different articles as Newstead, The Valley, Bowen Hills, and Fortitude Valley - a trap for unwary researchers!

In 1926, GMA had temporary headquarters in Griffiths Buildings, Queen Street Brisbane. From here, they oversaw the building of their new factory in Fortitude Valley, which was officially opened on 15th January, 1927.

The one-storey building, formerly a Ford service station, was extensively renovated with the addition of a second story to bring the total floor area to 96,000 sq. ft. When production started in February, the plant had a capacity to assemble 40 cars a day and had 120 employees.

The factory continued the work of assembling Bodies shipped in from Melbourne to Chassis assembled from kit parts, also shipped in from Overseas and locally. The first vehicle off the production line was a 20/60 Vauxhall but production eventually also included Pontiac, Oldsmobile, Buick and Cadillac.

The employees lost no time in organising themselves and by 6 February 1927 had formed a Recreation Club to foster sporting activies of many sorts. 

That year, there was no provision made for Automobiles at the Royal National Show, so GMA organised a Motor Show of their own, on a vacant block opposite their premises.  The published report gives very detailed descriptions of the many and various models on display.

The Plant enjoyed prosperity until it was closed in July, 1931, owing to a considerable decrease in motor vehicle sales through the Depression and the production of General Motors lines for Australia was concentrated in their Melbourne plant to keep assembly costs at a minimum.

But by April 1934, the market was judged by Eagers (their Queensland Agents) to be strong enough to support the reopening of the Plant, which was carried out on 3rd April, 1934. 

The Wickham St Plant closed in December 1965 and was replaced by the new Acacia Ridge Plant which commenced limited production in January 1966. 

Documents

Aerial Views

Photographs

 Documents

DateSourceDescriptionLink
1926 Dec 09 Daily Mercury Mackay Report of visit to GMA officesPDF
1927 Aug 02  Brisbane Courier Car show at Wickham street PDF
1927 Feb 26 Brisbane Telegraph GMA Qld Social Club Telegraph PDF
1927 Jan 15 Brisbane Telegraph Brisbane Plant openingPDF
1927 Jan 17 Brisbane Courier New Plant Wickham streetPDF
1927 Jan 22  Queensland Figaro Brisbane Plant  opening PDF
1927 Mar 06  Truth Sydney fire interferes with BrisPDF
1934 April 03  Courier - Mail Queensland Plant reopenedPDF
1934 May 06 Truth HMBB Plant moves to Wickham StreetPDF
1998 Nov 11 Courier - Mail Wickham St Plant to be demolished.PDF

Aerial Views

 Date DescriptionLink 
 1962 Dec  Wickham Street, Aerial view of plantJPG
 Wickham Street, Aerial view of plantJPG
 Wickham Street, Aerial view of plantJPG
   

 

Photographs

(Courtesy of Hugh Hill)

 Date DescriptionLink 
 1927 Feb First vehicle offline at Wickham Street Plant, a Vauxhall 20/60 model JPG
 1944 Mar 07 Wickham Street Plant from the front JPG
 1944 Mar 07 Wickham Street Plant from the side JPG
 1960 Aug 24 1st floor from north wall  JPG
 1960 Aug 24 Body receiving 1st floor JPG
 1960 Aug 24 Body receiving and rear of plant JPG
 1960 Aug 24 Elevated line,1st floor JPG
 1960 Aug 24 Front end attachment, welding and black dip JPG
 1960 Aug 24 Front end attachment, welding and black dip JPG
 1960 Aug 24 Ground floor chassis assembly JPG
 1960 Aug 24 Ground  floor  touch-up area JPG
 1960 Aug 24 Yard area and front of  plant JPG
 1960 Sep 29 Body receiving and wash area Cnr Hynes & Light St   JPG
 1960 Sep 29 Excavations for extension to paint store JPG
 1960 Sep 29 Warehouse, new office and supply store   JPG
 1960 Sep 29 Yard and touch-up areas JPG
 1960 Nov 02 Construction of body wash building JPG
 1960 Nov 02 Touch-up area building JPG
 1960 Nov 12 Crane lifting steel for roof, Cnr Hynes& Light St   JPG
 1960 Nov 12 Excavation and covering for water test conveyors   JPG
 1960 Nov 12 Yard area showing touch-up building  JPG
 1960 Dec 12 Installation of body drop and gantries 1st floor JPG
 1960 Dec 12 Installation of elevated T-bar conveyor from tail end  JPG
 1960 Dec 12 New body wash building, Cnr Hynes & Light St JPG
 1960 Dec 12 New touch-up line building   JPG
 1960 Dec 12 New welding area 1st floor JPG
 1961 Oct 30 Car park and body wash building JPG
 1961 Oct 30 Conveyor 1st floor from cab drop   JPG
 1961 Oct 30 Elevated line from colour oven JPG
 1961 Oct 30 Ground floor assembly lines from No 3 entrance   JPG
 1961 Oct 30 Plant offices from Wickham Street JPG
 1961 Oct 30 Touch-up lines from No 3 entrance Wickham Street  JPG
 1961 Oct 30 Warehouse, degreaser and boiler JPG
 1961 Oct 30 Welding area group 417 from boiler    JPG
 c1962 Plant from Hynes Street  JPG
 c1963 Valley Assembly Plant JPG
 c1963 Wickham Street view JPG
 c1964 Wickham Street view JPG
 c1964 Hydramatic Tooling and lifting sling description   JPG
 c1964 View of yard and Light Street buildings Wickham Street view JPG
 1986 View of Wickham Street Plant facade JPG

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