GM(A)/GM-H Fortitude Valley Plant

 

Wickham Street

 

This Plant, situated at 534 Wickham Street, Fortitude Valley, has been variously referred to in different articles as Newstead, The Valley, Bowen Hills, and Fortitude Valley - a trap for unwary researchers!

In 1926, GMA had temporary headquarters in Griffiths Buildings, Queen Street Brisbane. From here, they oversaw the building of their new factory in Fortitude Valley, which was officially opened on 15th January, 1927.

The one-storey building, formerly a Ford service station, was extensively renovated with the addition of a second story to bring the total floor area to 96,000 sq. ft. When production started in February, the plant had a capacity to assemble 40 cars a day and had 120 employees.

The factory continued the work of assembling Bodies shipped in from Melbourne to Chassis assembled from kit parts, also shipped in from Overseas and locally. The first vehicle off the production line was a 20/60 Vauxhall but production eventually also included Pontiac, Oldsmobile, Buick and Cadillac.

The employees lost no time in organising themselves and by 6 February 1927 had formed a Recreation Club to foster sporting activies of many sorts. 

That year, there was no provision made for Automobiles at the Royal National Show, so GMA organised a Motor Show of their own, on a vacant block opposite their premises.  The published report gives very detailed descriptions of the many and various models on display.

The Plant enjoyed prosperity until it was closed in July, 1931, owing to a considerable decrease in motor vehicle sales through the Depression and the production of General Motors lines for Australia was concentrated in their Melbourne plant to keep assembly costs at a minimum.

But by April 1934, the market was judged by Eagers (their Queensland Agents) to be strong enough to support the reopening of the Plant, which was carried out on 3rd April, 1934. 

The Wickham St Plant closed in December 1965 and was replaced by the new Acacia Ridge Plant which commenced limited production in January 1966. 

Documents

Aerial Views

Photographs

 Documents

Date Source Description Link
1926 Dec 09  Daily Mercury Mackay  Report of visit to GMA offices PDF
1927 Aug 02   Brisbane Courier  Car show at Wickham street  PDF
1927 Feb 26  Brisbane Telegraph  GMA Qld Social Club Telegraph  PDF
1927 Jan 15  Brisbane Telegraph  Brisbane Plant opening PDF
1927 Jan 17  Brisbane Courier  New Plant Wickham street PDF
1927 Jan 22   Queensland Figaro  Brisbane Plant  opening  PDF
1927 Mar 06   Truth  Sydney fire interferes with Bris PDF
1934 April 03   Courier - Mail  Queensland Plant reopened PDF
1934 May 06  Truth  HMBB Plant moves to Wickham Street PDF
1998 Nov 11  Courier - Mail  Wickham St Plant to be demolished. PDF

Aerial Views

 Date  Description Link 
 1962 Dec   Wickham Street, Aerial view of plant JPG
 Wickham Street, Aerial view of plant JPG
 Wickham Street, Aerial view of plant JPG
     

 

Photographs

(Courtesy of Hugh Hill)

 Date  Description Link 
 1927 Feb  First vehicle offline at Wickham Street Plant, a Vauxhall 20/60 model  JPG
 1944 Mar 07  Wickham Street Plant from the front  JPG
 1944 Mar 07  Wickham Street Plant from the side  JPG
 1960 Aug 24  1st floor from north wall   JPG
 1960 Aug 24  Body receiving 1st floor  JPG
 1960 Aug 24  Body receiving and rear of plant  JPG
 1960 Aug 24  Elevated line,1st floor  JPG
 1960 Aug 24  Front end attachment, welding and black dip  JPG
 1960 Aug 24  Front end attachment, welding and black dip  JPG
 1960 Aug 24  Ground floor chassis assembly  JPG
 1960 Aug 24  Ground  floor  touch-up area  JPG
 1960 Aug 24  Yard area and front of  plant  JPG
 1960 Sep 29  Body receiving and wash area Cnr Hynes & Light St    JPG
 1960 Sep 29  Excavations for extension to paint store  JPG
 1960 Sep 29  Warehouse, new office and supply store    JPG
 1960 Sep 29  Yard and touch-up areas  JPG
 1960 Nov 02  Construction of body wash building  JPG
 1960 Nov 02  Touch-up area building  JPG
 1960 Nov 12  Crane lifting steel for roof, Cnr Hynes& Light St    JPG
 1960 Nov 12  Excavation and covering for water test conveyors    JPG
 1960 Nov 12  Yard area showing touch-up building   JPG
 1960 Dec 12  Installation of body drop and gantries 1st floor  JPG
 1960 Dec 12  Installation of elevated T-bar conveyor from tail end   JPG
 1960 Dec 12  New body wash building, Cnr Hynes & Light St  JPG
 1960 Dec 12  New touch-up line building    JPG
 1960 Dec 12  New welding area 1st floor  JPG
 1961 Oct 30  Car park and body wash building  JPG
 1961 Oct 30  Conveyor 1st floor from cab drop    JPG
 1961 Oct 30  Elevated line from colour oven  JPG
 1961 Oct 30  Ground floor assembly lines from No 3 entrance    JPG
 1961 Oct 30  Plant offices from Wickham Street  JPG
 1961 Oct 30  Touch-up lines from No 3 entrance Wickham Street   JPG
 1961 Oct 30  Warehouse, degreaser and boiler  JPG
 1961 Oct 30  Welding area group 417 from boiler     JPG
 c1962  Plant from Hynes Street   JPG
 c1963  Valley Assembly Plant  JPG
 c1963  Wickham Street view  JPG
 c1964  Wickham Street view  JPG
 c1964  Hydramatic Tooling and lifting sling description    JPG
 c1964  View of yard and Light Street buildings Wickham Street view  JPG
 1986  View of Wickham Street Plant facade  JPG

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